Thailand is portrayed as the Land of Smiles and those three words have served the Kingdom very well in terms of enticing holidaymakers to the country. The Tourism Authority of Thailand (TAT) has for a long time marketed the country under the slogan ‘Amazing Thailand‘ and this year they added three more words to their trademark catchphrase in an effort to further enhance Thailand’s reputation as a value for money holiday destination and a country rich in culture. Those two words have become five and ‘Amazing Thailand Always Amazes You‘ has been TAT’s promotional logo throughout 2011.
TAT’s new slogan got me thinking about which five individual words best describe the appeal of Thailand as a holiday destination to me.
I’m not necessarily talking about words which gloss and glamorize Amazing Thailand, but more about words you might give in answer to a friend’s question about the allure Thailand has for you.
Here’s my five separate words which best describe Thailand to me.
- Cheap – That’s a terrible word to start with but for me Thailand is attractive because it’s so cheap in comparison to my life here in England. Two dollars for a haircut, a bottle of strong beer for one UK pound and a plate of chicken and rice for only 20 Thai baht is proof of the value for money Thailand holds.
- Cultural – Thailand’s culture is deeply linked to Buddhism and is evident in the myriad of temples in the cities and towns of the Kingdom. Thailand’s numerous festivals are another clue to its cultural past but I also have a fascination with the values and characteristics of the Thai people too. Thai smiles, the customary Thai wai and the people’s overplay on face and respect are each absorbing facets of Thailand’s culture to me.
- Colourful – Thailand’s floating markets and festivals have every colour imaginable but Thailand is a colourful country in other ways too. Thailand is picturesque but it’s also a country with a giant buzz about it too. I particularly enjoy the vibrancy of Thailand’s night markets and the party-themed atmosphere of its festivals.
- Chilled – I think Thai people in general have a very relaxed and laid-back approach to everyday life and I find that to be a welcome change from the higher tempo, fast paced way of life in the UK. Thai life has a tempo I like and one I find very easy to slip into.
- Green – The Land of Smiles is far from green in its efforts to conserve the natural environment but I mean green in the sense of the colour. Thailand’s countryside is awash with lush lime-green vegetation, sprawling rice fields and deep green mountain forestry all of which never fail to amaze me. I’d always imagined Thailand’s countryside to be brown, parched and dry, but I was way wrong on that one.
That’s my five words which characterize Thailand to me but what about you. Which five words would you choose to best describe Thailand?
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